patrick lynch
artist | author | biomedical illustrator | designer
Yale University 2004 United Way campaign
Campaign concept, art direction, copywriting, and production by Patrick Lynch, MedMedia Group, Yale University School of Medicine. The charge from the University leadership was to produce a highly visible and distinctive “look-and-feel” for the Yale United Way campaign. The campaign graphics and color scheme was derived from the new national United Way logo and color scheme, which is incorporated into the Yale designs. Campaign materials included tabloid and letter-sized posters, large hall display “thermometer” posters to track progress during the 3-month campaign, event signage, postcards mailed to the whole Yale community, and various street-crossing and light pole street banners.
Yale University 2004 Text for the postersThe neurological evidence is overwhelming: During the first six years of life kids learn all the fundamentals—how to think, crawl, walk, talk, feel, express, communicate—everything it takes to be a healthy, happy, functioning member of society. In our local communities, and in over 350 communities around the country, the United Way Success by 6 program is creating effective, community-based solutions that contribute to the positive quality of life for young children. |
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Yale University 2004 United Way Campaign street banner example example, 30 ft. x 2.5 ft. |
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Yale University 2004 United Way Campaign street pole example example. Each banner is 2.5 ft. x 6 ft. |
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Yale University 2004 United Way Campaign “Success by Six” Web site. |
