Graphic design projects mostly adjuncts to the Web sites we produce in my department at Yale. Posters make a particularly effective complement to Web sites, particularly when publicizing new features of an enterprise or intranet site, or launching a new internal service.
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Web site designRecent Web sites where I created the core designs and identity, and also did all of the initial coding of pages and style sheets. |
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Poster designs for the
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Yale 2004 United Way campaignPosters and other collateral created to establish a distinct and cohesive visual identity for Yale's 2004 United Way Campaign. |
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Yale Biomedical Engineering identity campaignThese poster were originally done to publicize the start-up of a new science major at Yale University, Biomedical Engineering. Like all start-ups, it's hard for a new-comer to cut through the noise and make potential customers aware of the new offerings. Relatively inexpensive printing color engines capable of printing tabloid size posters were just coming on line in the late 1990s, so we took advantage of the new possiblities to blitz the campus with eye-candy course posters. It worked. |
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